Baxter of California Celebrates Men of Culture With New Series Launch
Baxter of California Men of Culture Collection
Shea Pomade, Anti-Bump Treatment Serum, Exfoliating Beard Oil
LOS ANGELES, March 16, 2023 (Newswire.com) - Baxter of California, the LA-based, top-selling 57-year-old men's grooming brand is deepening its commitment to diversity and inclusion in the grooming space with the Men of Culture series and a multi-layered initiative to emphasize its dedication to its BIPOC consumer base.
The Men of Culture series features specialized hair and grooming essentials that are ideal for consumers with textured hair and melanated skin as Baxter of California continues to extend its product offerings. This series includes: Shea Pomade, Anti-Bump Treatment Serum and Exfoliating Beard Oil.
"We've been perfecting the Men of Culture series and are thrilled to finally release it," says Jose Figueroa, Associate Brand Manager of Baxter of California. "This series continues to extend our reach in the men's grooming space with textured hair formulations and specialized grooming essentials, and our product development team has been working diligently to create these three high-performing products."
The three new products are:
Shea Pomade ($24), a rich and moisturizing pomade that is specially designed for coily and textured hair. It is made to easily spread through the hair, highlighting and moisturizing wavy hair textures
- Formulated with shea and olive butters that help prevent breakage and bacuri butter that aids in stimulating scalp health and increasing collagen production.
Anti-Bump Treatment Serum ($28), a clear gel formula that quickly absorbs into the skin to prevent and treat ingrown hairs and razor bumps, evening out the skin's tone and helping to soothe and calm the skin.
- Formulated with ingredients like mandelic acid to help unclog pores and allantoin to moisturize and exfoliate the skin while antioxidant-rich clover flower extract provides anti-aging benefits.
Exfoliating Beard Oil ($28) moisturizes facial hair and gently exfoliates with salicylic acid to prevent ingrown hairs.
- Contains olive and sunflower seed oils that help soften, condition and moisturize facial hair while the salicylic acid works at the skin's level to open up pores to allow facial hair to grow longer and stronger.
The Baxter of California Men of Culture series is available now at baxterofcalifornia.com, Amazon and the Baxter Finley Barber & Shop.
ABOUT BAXTER OF CALIFORNIA
Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are.
EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Erin Johnson at [email protected].
HIGH-RES IMAGES: https://agencyguacamole.box.com/s/adjbv57807uq1x4j01q2cshmncc1wgul
Contact Information:Erin Johnson
PR & Influencer Account Coordinator
[email protected]
(310) 878-2560
Original Source: Baxter of California Celebrates Men of Culture With New Series Launch
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Mavi.io Brings OnMyWay In-Car Commerce Experience to SXSW 2023 With Stellantis, MrBeast Burger, Olo
AUSTIN, Texas, March 15, 2023 (Newswire.com) - Mavi.io is bringing a first-of-its-kind mobile shopping and ordering experience to SXSW® 2023 with OnMyWay™ Commerce, an in-car feature that allows travelers to find and order food, groceries and everyday essentials directly from the dashboard of connected vehicles. Select Chrysler Pacificas from Stellantis will be on-location at SXSW to showcase the OnMyWay Mobile Retail Marketplace, while popular restaurant brand MrBeast Burger makes its debut on the platform.
As curbside pickup activity sees a resurgence in the wake of COVID's delivery boom, retailers and restaurants face new opportunities to strengthen their customer relationships through customized and convenient e-commerce offerings. OnMyWay connects a vehicle's dashboard interface directly to the e-commerce platforms of the retailers in its Marketplace, and uses location services to assess nearby inventories, offer purchase recommendations and driving routes, place orders, execute payments and coordinate timely pickups. Drivers can communicate with OnMyWay through voice commands for convenient hands-free shopping, or use the touchscreen for passenger-assisted ordering.
"While connected car dashboards have long enabled hands-free messaging or navigation assistance, drivers are still left fumbling for their phones and their maps to order a quick coffee or snack on the road," said Mavi.io CEO & Founder Cynthia Hollen. "We're ready to introduce drivers to a more connected and efficient in-car shopping experience, and there's no better way to make our SXSW debut than with the innovative teams at Stellantis, MrBeast Burger and Olo."
The OnMyWay Marketplace features more than 1.2 million retailers, restaurants and quick service stores, as well as virtual kitchens that have thrived in the post-COVID service market. MrBeast Burger is operated by Virtual Dining Concepts™, which works with popular influencers and celebrities to develop virtual restaurant brands that connect customers with experiential dining options while expanding the revenue of independent kitchens. MrBeast Burger's integration into the OnMyWay Marketplace is powered by hospitality SaaS platform Olo.
"While MrBeast Burger has always prioritized a digital-first approach to customer service, the virtual nature of the restaurant can make it challenging to organically reach new customers," said Virtual Dining Concepts CEO Stephanie Sollers. "With OnMyWay Commerce, we now have the perfect digital billboard to market our MrBeast Burger brand to any customer, whether they're loyal MrBeast fans or just hungry drivers looking for fast, delicious food on the go."
"We're thrilled to partner with Virtual Dining Concepts and Mavi.io in bringing restaurant ordering to the next new channel," said Noah Glass, Founder & CEO of Olo. "The future of dining hinges on guests being able to place on-demand orders with their favorite brands from wherever they are, and it's no surprise that Virtual Dining Concepts is one of the brands leading the industry on this trend."
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About Mavi.io
Founded in 2021, Mavi.io is the maker of OnMyWay™ Commerce, the in-car retail marketplace powering e-commerce in consumers' favorite connected cars. OnMyWay™ ensures that in-car shopping is efficient, fast and reliable by orchestrating recommendations, ordering, payment, confirmation and timely curbside pickup for on-the-go consumers. The platform connects drivers with a curated selection of retailers, eateries, CPG companies, service providers and others, safely bringing the point of sale to the dashboard of vehicles in order to support conversion, convenience, new customer acquisition and loyalty for companies through a single integration.
About VDC
Virtual Dining Concepts™ empowers kitchens to expand their reach and bring more diverse food, ideas, and experiences to diners. We do this through providing virtual restaurant brands and technology to tackle the ever-changing landscape of dining. We're building brands to aggregate different communities of hungry patrons around your restaurant. Brands like MrBeast Burger, LankyBox Kitchen, Buddy V's Cake Slice, and Pardon My Cheesesteak reach unique audiences that can plug into your restaurant and provide additional sales. Our brand communities become invaluable revenue sources for your restaurant. Menus are available for order online through their individual websites, proprietary apps, and most major third-party delivery services.
Kristin Musulin
Senior Communications Advisor
[email protected]
Original Source: Mavi.io Brings OnMyWay In-Car Commerce Experience to SXSW 2023 With Stellantis, MrBeast Burger, Olo
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La Granja Restaurants Expands to Calle Ocho, Named One of the ‘Coolest’ Streets in...
MIAMI, March 14, 2023 (Newswire.com) - La Granja Restaurants, known for its delicious homestyle Latin food, is excited to announce the expansion of its restaurant to Calle Ocho, named #16 out of the "coolest" streets in the world in the popular list by Time Out magazine. Time Out's list was voted on by 27,000 readers. The new La Granja location is set to open to the public at the end of the year and will be a welcomed addition to the vibrant street.
Ivan Tucker, the "Chicken King of Miami," is proud to be leading the expansion of La Granja Restaurants to Calle Ocho, solidifying La Granja as a Miami staple. With a reputation for delicious and economical cuisine, La Granja Restaurants has become the go-to restaurant in Miami for families looking for a tasty meal. The menu offers a variety of options, including chicken, beef, ceviche, and pork. It is so popular that La Granja has expanded to over 60 restaurants in the state of Florida. Customers can dine in for lunch or dinner, order takeout, or have their meal delivered through delivery services such as Uber Eats or DoorDash.
Check out the mouth-watering menu offerings of La Granja here.
"We are thrilled to be expanding to Calle Ocho, one of the most vibrant and exciting streets in the world," said Ivan Tucker. "Our goal has always been to offer affordable and satisfying food to Miami's families, and we can't wait to bring our homestyle Latin food to more people in our community."
La Granja has grown to five restaurants in Miami. Go to LaGranjarestaurants.com/locations and type in a zip code to find the nearest location. A few La Granja Miami locations include 2nd Ave., 17th Ave., 42nd Ave., 36th Street, and S. Dixie Hwy.
Calle Ocho, known for its vibrant culture, music, and art, is a fitting location for La Granja Restaurants. The street is home to many popular restaurants, shops, and cultural events, making it a destination for locals and tourists alike who want to take in the Cuban culture. The new La Granja location is expected to be a popular spot for both residents and visitors looking for a delicious and affordable meal. La Granja Restaurant will be alongside Ball and Chain nightclub and El Santos Taqueria, on the corner of 29th and 8th.
Their homestyle Peruvian food will be a great addition to Calle Ocho, and visitors will have a new place to visit for lunch or dinner.
Stay tuned for the opening of La Granja Restaurant on Calle Ocho, where you can enjoy delicious, affordable, and homestyle Latin food in the heart of one of the coolest streets in the world.
For more information, go to lagranjarestaurants.com.
Contact Information:Jeffrey Brown
P.R.
[email protected]
Original Source: La Granja Restaurants Expands to Calle Ocho, Named One of the 'Coolest' Streets in the World
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