Brings OnMyWay In-Car Commerce Experience to SXSW 2023 With Stellantis, MrBeast Burger, Olo
The in-car feature allows drivers to search for and order from retailers and restaurants—including popular virtual restaurant brand MrBeast Burger—directly from a connected car's dashboard. is bringing a first-of-its-kind mobile shopping and ordering experience to SXSW® 2023 with OnMyWay™ Commerce, an in-car feature that allows travelers to find and order food, groceries and everyday essentials directly from the dashboard of connected vehicles. Select Chrysler Pacificas from Stellantis will be on-location at SXSW to showcase the OnMyWay Mobile Retail Marketplace, while popular restaurant brand MrBeast Burger makes its debut on the platform.

As curbside pickup activity sees a resurgence in the wake of COVID's delivery boom, retailers and restaurants face new opportunities to strengthen their customer relationships through customized and convenient e-commerce offerings. OnMyWay connects a vehicle's dashboard interface directly to the e-commerce platforms of the retailers in its Marketplace, and uses location services to assess nearby inventories, offer purchase recommendations and driving routes, place orders, execute payments and coordinate timely pickups. Drivers can communicate with OnMyWay through voice commands for convenient hands-free shopping, or use the touchscreen for passenger-assisted ordering. 

"While connected car dashboards have long enabled hands-free messaging or navigation assistance, drivers are still left fumbling for their phones and their maps to order a quick coffee or snack on the road," said CEO & Founder Cynthia Hollen. "We're ready to introduce drivers to a more connected and efficient in-car shopping experience, and there's no better way to make our SXSW debut than with the innovative teams at Stellantis, MrBeast Burger and Olo." 

The OnMyWay Marketplace features more than 1.2 million retailers, restaurants and quick service stores, as well as virtual kitchens that have thrived in the post-COVID service market. MrBeast Burger is operated by Virtual Dining Concepts™, which works with popular influencers and celebrities to develop virtual restaurant brands that connect customers with experiential dining options while expanding the revenue of independent kitchens. MrBeast Burger's integration into the OnMyWay Marketplace is powered by hospitality SaaS platform Olo

"While MrBeast Burger has always prioritized a digital-first approach to customer service, the virtual nature of the restaurant can make it challenging to organically reach new customers," said Virtual Dining Concepts CEO Stephanie Sollers. "With OnMyWay Commerce, we now have the perfect digital billboard to market our MrBeast Burger brand to any customer, whether they're loyal MrBeast fans or just hungry drivers looking for fast, delicious food on the go." 

"We're thrilled to partner with Virtual Dining Concepts and in bringing restaurant ordering to the next new channel," said Noah Glass, Founder & CEO of Olo. "The future of dining hinges on guests being able to place on-demand orders with their favorite brands from wherever they are, and it's no surprise that Virtual Dining Concepts is one of the brands leading the industry on this trend." 


Founded in 2021, is the maker of OnMyWay™ Commerce, the in-car retail marketplace powering e-commerce in consumers' favorite connected cars. OnMyWay™ ensures that in-car shopping is efficient, fast and reliable by orchestrating recommendations, ordering, payment, confirmation and timely curbside pickup for on-the-go consumers. The platform connects drivers with a curated selection of retailers, eateries, CPG companies, service providers and others, safely bringing the point of sale to the dashboard of vehicles in order to support conversion, convenience, new customer acquisition and loyalty for companies through a single integration. 

About VDC
Virtual Dining Concepts™ empowers kitchens to expand their reach and bring more diverse food, ideas, and experiences to diners. We do this through providing virtual restaurant brands and technology to tackle the ever-changing landscape of dining. We're building brands to aggregate different communities of hungry patrons around your restaurant. Brands like MrBeast Burger, LankyBox Kitchen, Buddy V's Cake Slice, and Pardon My Cheesesteak reach unique audiences that can plug into your restaurant and provide additional sales. Our brand communities become invaluable revenue sources for your restaurant. Menus are available for order online through their individual websites, proprietary apps, and most major third-party delivery services.

Contact Information:
Kristin Musulin
Senior Communications Advisor
[email protected]

Original Source: Brings OnMyWay In-Car Commerce Experience to SXSW 2023 With Stellantis, MrBeast Burger, Olo
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