Sport

Multi-Billion-Dollar Global Sports Brand's Motto, "Play Your Part," at the Pitti Games

FLORENCE, ITALY & WEST PALM BEACH, Fla., June 12, 2023 (Newswire.com) - U. S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its vibrant, sporty Spring-Summer Collection 2024 from June 13-16 at Pitti Immagine Uomo at the historic Fortezza da Basso in Florence. 

The U.S. Polo Assn. tagline, "Play Your Part" is all about teamwork and doing what's right in sports and in life. Perfectly matched with U.S. Polo Assn., "Pitti Games" is the theme that defines the style and atmosphere of this year's Pitti Immagine. The show's Creative Directors Leonardo Corallini and Angelo Figus emphasize "play" as the keyword, which is synonymous with energy, commitment, and a desire to succeed. These themes are shown consistently in the authentic style of U.S. Polo Assn.

The EVENTS: 

Join U.S. Polo Assn. from June 13-16 at Booth 25 Cavaniglia, where the multi-billion-dollar sports brand will showcase its Spring-Summer Collection 2024, celebrating the brand's heritage in the sport of polo since 1890. See the collection in an immersive digital setting that is unlike any the brand has presented before. Visitors to the booth will see the presence of U.S. Polo Assn.'s double horsemen logo and signature red, white and blue stripe, as well as video and online activations. Delicious Sammontana Gelati will be served at the booth to all guests, while the media will enjoy a toast of champagne by Taittinger, a tradition in the sport of polo, in a separate VIP Media Lounge.

A very special panel discussion on Wednesday, June 14, at 10:30 a.m. will feature entrepreneur, TV presenter, Instagram influencer, and sports enthusiast Federica Nargi, as well as Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also presenting will be J. Michael Prince, the President & CEO of USPA Global Licensing, the company that manages and oversees the $2.3 billion U.S. Polo Assn. brand across 190 countries, and U.S. Polo Assn.'s Italian Apparel Licensee, Incom's CEO, Lorenzo Nencini, who was recently appointed and serves on the 2023 Pitti Immagine's Board of Directors. 

U.S. Polo Assn. will also be celebrating "Live Authentically," an evening inspired by fashion, art, sports and music, on Wednesday, June 14, with a spectacular VIP Party in the magical Giarino Torrigiani.

Nestled in the heart of Florence, where inspiration will surround this private, invitation-only event, the Torrigiani Garden is the largest private urban garden in Europe. This unforgettable night will feature a candlelit dinner served around a horseshoe table, and include a world-renowned artist, a remarkable horse whisperer, and conclude with one of the most popular rock bands in the region originating from Florence. The featured wine will be provided by world-renowned Il Borro, alongside Champagne Partner Taittinger and sweet treats by Sammontana Gelati. Last but not least, specialty branded Porsches, representing "horsepower," will be exhibited and sponsored by Centro Porsche Firenze.

The COLLECTION: 

The season's U.S. Polo Assn. Men's and Women's Collection of apparel, presented by Incom, is inspired by the colors and moods of the Mediterranean Sea and focuses on beautiful sun-washed colors and shades of blue, relaxed fits, and artisan materials. Consumers will also see amazing textures in menswear from lightweight woven shirts, like linen and seersucker, to light, cheerful colors and florals that exude a retro flare. U.S. Polo Assn. never strays far from its origins or its authentic connection to the sport of polo with the classic polo shirt. This season, consumers will find fun and fashionable variations, whether it's retro, stripes, color blocking or the most classic simple style. Polos look great on everyone, whether it's men, women or kids. For women, the polo dress is coming back in a big way, and you'll see feminine details like ruffles, embroidery, and eyelet fabrics. The brand's USPA Life product continues to grow with a focus on sustainable denim, the use of supima cotton, and more. The product is identifiable by labels and a logo promoting the colors of USPA Life - white, navy, and field green - the consumer's cue to our sustainably sourced product. 

For handbags this season, presented by Eastlab, consumers can expect the softest of leather and simple shapes, from warm caramel colors to pops of citrus like lime, yellow, pink and lavender. Beach and destination bags are made of natural fabrics like canvas and raffia or straw for a hand-crafted artisanal look. U.S. Polo Assn. logos and monograms alongside equestrian prints are a mainstay and look great on any fabric. Going from day into night, we see shimmering metallics that remind us that sporty is also elegant. 

Spring-Summer 2024 shoes presented by Bonis provide many new styles, offering new materials, colors, and innovative structures that respect the brand's philosophy while always paying close attention to the themes of quality, sport and authenticity. The collection is characterized by an expansion of both the casual and the sportier styles with an introduction of various new models that range from the more classic model to more urban and sportier. U.S. Polo Assn.'s women's and men's new collection presents styles that underline the commitment to build on USPA LIFE, the sustainable initiative of the brand. 

The season's U.S. Polo Assn. Watch & Jewelry Collection by EuroTrade is known for its sport-inspired, classic American style, and each season the designs reach a new level with unique details, shapes and colors. The Spring-Summer 2024 Collection combines new elements and stunning colors, from pastels to brights, with the key elements of our brand's heritage. Within the collection, customers will find a combination of natural gemstones, enamel elements, and colored crystals to create perfect summer essential accessories.

Finally, the signature red, white and blue stripe is omnipresent for U.S. Polo Assn., from apparel, shoes, and accessories to store décor and game gear, because it's a pillar of the brand. Look for this accent embedded in much of the Spring-Summer Collection 2024.

The EXECUTIVES: 

Alongside Nencini in Florence for Pitti week is J. Michael Prince, President and CEO of USA-based USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand globally. Prince said, "I am proud to be here in Florence representing U.S. Polo Assn. at the greatest industry trade show in the world, alongside such outstanding partners as Incom, Bonis, EastLab and EuroTrade, who represent the very best of what our global brand has to offer," said Prince "We plan to bring some excitement to the Pitti Uomo show with this Collection, while also showcasing our brand's authentic connection to the sport of polo. And our very special VIP party at the magical Giarino Torrigiani gardens will be a night to remember; an event of fashion, art, sport and music that's not to be missed!" 

Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. About his appointment to the Pitti Immagine Board of Directors explains Nencini, "It's both a privilege and an honor to be a member of a board consisting of talented entrepreneurs, where together we can share ideas and innovations to enhance the breadth and depth of Pitti Immagine. My goal for participation on the Pitti Board is to stimulate and inspire a modern vision for the future of fashion at the world's most influential men's fashion tradeshow." 

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy are Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, who will all be present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

About U.S. Polo Assn. 

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

About Incom S.p.A.

Incom S.p.A., founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men's, women's, and children's clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

EuroTrade s.r.l. 

EuroTrade is U.S. Polo Assn.'s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/.

About Bonis S.P.A 

Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting and licensing. Visit www.bonis-spa.com.

About Eastlab 

Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Europe. Founded in 2015, Eastlab today represents some of Italy's major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab's targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it/.

Contact Information:
Stacey Kovalsky
Senior Director, Global Communications
[email protected]
+001.561.790.8036

Maura Busatto
[email protected]

Laura Manfrin
[email protected]

Sara Montanelli
[email protected]

Laura Varani
[email protected]

Paola Varani
[email protected]


Original Source: U.S. Polo Assn. Presents Vibrant, Sporty Spring-Summer Collection 2024, at 104th Edition of Pitti Immagine Uomo

Studies show hamstring and UCL injuries are most common in opening weeks, and sustained acoustic medicine is effective treatment for those soft-tissue injuries.

TRUMBULL, Conn., April 28, 2023 (Newswire.com) - Baseball is back, which means balls and strikes, hits and homers - and hamstring injuries. Studies show baseball's most common injury, hamstring tendon tears, is more prevalent in the season's first weeks, as is a common elbow injury. And this spring, both could become more frequent as rule changes reduce players' recovery time between pitches and plays. One way to mitigate the risks of these injuries is ZetrOz Systems' sustained acoustic medicine sam® device, which effectively treats soft-tissue injuries and can help players stay on the diamond.  

The ZetrOZ sam® X1 and 2.0 devices are the only FDA-cleared wearable ultrasound units approved for daily home use. The low-intensity, long-duration ultrasound technology expedites the injury healing process without invasive surgery or potentially addictive painkillers and is clinically proven by more than 40 studies to reduce pain and improve function. 

"We work with medical professionals nationwide, from orthopedic surgeons to athletic trainers, and they have used sam® to successfully treat thousands of professional and amateur athletes," said Dr. George Lewis, founder and CEO of ZetrOZ Systems. "We know those injuries are more likely to occur at the start of a season, especially in baseball, and our technology can help mitigate risk and improve healing of those injuries."   

Several studies document the prevalence of injuries early in a season. A 2019 study in The Orthopaedic Journal of Sports Medicine used six years of Major League Baseball's own injury tracking database to examine trends in hamstring injuries, which it found was the most common injury in baseball.

"In various professional sports leagues (NFL, NBA, MLB), hamstring strains have been found to occur earlier in the season. Our study found similar results, with the highest number of hamstring sprains in April and May," the authors reported. "These factors may have an association with poor conditioning at the start of the season." 

About 40 percent of hamstring injuries occur in April and May, the analysis found. The rate of hamstring strains in Major League Baseball increased from one injury every 39 games in 2011 to one in every 30 games in 2016, with a similar trend in minor league baseball.  

The pattern was the same in injuries to the elbow's ulnar collateral ligament (UCL), according to a 2021 report from the Journal of Shoulder and Elbow Surgery, with April and May as peak months for UCL injuries. They also found that injuries within the first 90 days of the season were more severe, more commonly requiring surgery to repair them.

"Throwing athletes may have increased risk for an elbow injury at the start of the season because they have not attained midseason levels of muscle strength and endurance," the authors wrote. They also found that pitchers' shoulders had less range of motion early in the season, likely making them more vulnerable to injury. 

Some observers fear injuries will be more common this year, with Major League Baseball now using a pitch clock that requires pitchers to throw to the batter within 15 seconds, or 20 seconds with a runner on base. That means pitchers have less recovery time between pitches, and batters have less recovery from swings or from running out foul balls. 

A 2016 study in the Journal of Sports Science modeled the effects of the shorter rest period on pitching. The authors found that players would have more fatigue in the forearm muscles that stabilize the elbow, "increasing strain on the ulnar collateral ligament (UCL) and possibly increasing injury risk." 

Treatment with ZetrOZ's sam® technology effectively treats injuries to tendons of the leg, elbow and other areas of the body. Among many studies demonstrating the system's efficacy, a 2015 level 4 clinical study by sports medicine experts at The Ohio State University and Duke University found sustained acoustic medicine delivered via ZetrOZ's sam® reduced pain and improved strength in patients' medial/lateral elbow tendons and Achilles' tendons.  

Sustained acoustic medicine works by increasing blood vessel diameters to improve blood flow. That increases oxygenated hemoglobin at the site of the therapy and removes cytokine enzymes and cellular waste, with a result of more rapid healing and reduced pain. 

"We know from our relationships with trainers across professional and college sports, as well physicians treating recreational athletes, that sam® heals athletes' soft-tissue injuries more rapidly and helps players stay on the field or return to it more quickly," Lewis said. "As baseball season begins and teams adapt to this new environment, sam® is available to help players stay healthy and on the diamond doing what they love." 

ZetrOZ Systems' sam® technology was developed in part with funding from the National Institute of Health, National Science Foundation, Department of Defense and NASA. ZetrOZ Systems products are designed and manufactured in the United States and are protected by 46 U.S. patents.  

To learn more, visit www.samrecover.com.

About ZetrOZ Systems 

ZetrOZ Systems is leading healing innovations in sports medicine, developing wearable bioelectronic devices for the delivery of sustained acoustic medicine (sam®). Researched and funded by the federal government, ZetrOZ is built on the proprietary medical technology of +46 patents and is the exclusive manufacturer and developer of the sam® product line, which is designed for the treatment of acute and chronic musculoskeletal conditions. 

Contact Information:
Maria Penaloza
[email protected]


Original Source: As Baseball Season Begins With New Rules, ZetrOZ Systems' sam Technology is Critical for Mitigating Injury Risk

"RJ is an incredibly talented rider, and we have no doubt that he has what it takes to bring home the championship this year," Keen stated.

LIVE OAK, Fla., May 26, 2023 (Newswire.com) - Keen's Buildings, a leading provider of high-quality storage solutions, is thrilled to announce the extension of their partnership with RJ Hampshire #24 for the upcoming 2023 Pro Motocross Championship season. RJ Hampshire, an accomplished rider representing the Rockstar Energy Husqvarna Factory Racing Team, has proven to be an outstanding brand ambassador for Keen's Buildings.

Kevin Keen, CEO of Keen's Buildings, expressed his excitement about the continued collaboration with RJ Hampshire. "We are excited to extend our partnership with RJ for the 2023 Pro Motocross season," said Keen. "RJ has been an incredible asset to our brand, and we are confident in his abilities to excel on the track."

As a prominent figure in the motocross industry, RJ Hampshire has showcased immense talent, determination, and sportsmanship throughout his career. His achievements on the track and his dedication to his craft align perfectly with Keen's Buildings' values and commitment to excellence.

The partnership between Keen's Buildings and RJ Hampshire has proven to be mutually beneficial. It not only highlights the shared passion for motorsports but also underscores the importance of quality, durability, and reliability - qualities that both Keen's Buildings and RJ Hampshire embody.

With the 2023 Pro Motocross season on the horizon, Keen's Buildings and RJ Hampshire are eager to pursue their shared goal of championship success. Kevin Keen has expressed his confidence in RJ's abilities and believes that "RJ is an incredibly talented rider, and we have no doubt that he has what it takes to bring home the championship this year," Keen stated.

The 2023 Pro Motocross Championship, Race Schedule kicks off tomorrow, May 27, 2003, at the Fox Raceway in Pala, CA.

The extended partnership between Keen's Buildings and RJ Hampshire signifies the continued commitment to excellence and the shared vision of pushing boundaries and achieving greatness in the world of motocross.

About Keen's Buildings:

Keen's Buildings is a trusted provider of high-quality storage sheds, metal garages, carports and steel buildings, offering customized solutions to meet diverse storage needs. With over 75,000 installs and an unwavering commitment to craftsmanship, durability, and customer satisfaction, Keen's Buildings has established itself as a leading name in the industry.

About RJ Hampshire:

RJ Hampshire, representing the Rockstar Energy Husqvarna Factory Racing Team, is a highly talented and respected motocross athlete. With an impressive track record and a relentless drive for success, RJ has established himself as a prominent figure in the sport.

Contact Information:
Craig Heineman
Marketing
[email protected]
(386) 364-7995


Original Source: Keen's Buildings Extends Partnership With RJ Hampshire for the 2023 Pro Motocross Season

MightyPaddle will be launching as the world's first motorized paddle oar, for new and existing paddleboard owners

SALT LAKE CITY, January 26, 2023 (Newswire.com) - MightyPaddle is the world's first motorized paddle oar, giving the paddleboard community a new way to coast through the water on battery power.

MightyPaddle patent pending motorized design can be used with any existing paddle or built in for new paddles, to help offload the effort of paddling. The portable design can be stored away when needed and can be taken while traveling.

MightyPaddle isn't meant to displace the physical benefits which paddleboarding offers, but rather gives paddleboarders another way to enjoy the water, water sports, and leisure activity of playing on the water while offering a motorized way to get to a destination.

MightyPaddle is lightweight, adding only 32oz (2lbs) of additional weight to the paddle. With a normal continuous runtime over 1 hour, a single battery can give short bursts of assisted paddleboarding over a longer period, or can be run continuously for a trip around the water. A spare battery, in the included waterproof bag, which allows the ability to replace exhausted batteries and double or triple the runtime for hours of enjoyment. With a slow cruising speed of 2 to 3 mph, MightyPaddle is a great addition to water activities.

There were two initial obstacles that were mandatory to overcome with MightyPaddle, which are clear to the average paddleboarder. The first being additional weight to the paddle. Since lifting the oar and paddling is still desired, the added battery weight is distributed along the entire paddle. The second was runtime for the battery. The runtime obstacle was slightly more difficult because, with added runtime of a battery, more weight is added.

The solution for both of these obstacles is a final design which gives MightyPaddle a modular add-on battery which can be recharged or replaced and his mounted along the paddle handle for easier control and access. Future models include the battery integrated and hidden inside the handle.  

Coming soon, MightyPaddle will be available for pre-order with VIP discount of 40% off retail price for a limited 30 days. To learn more about MightyPaddle, visit the pre-launch page here at https://signup.mightypaddle.com. To reach the MightyPaddle team directly, please email [email protected].

Join for the early adopter VIP pricing and updates about our campaign launch: https://signup.mightypaddle.com

Also find us on these social media platforms

• https://www.youtube.com/channel/UC8SVgBfFBfgrjGfd-rlb0kw
• https://www.facebook.com/Mighty-Paddle-100574232604918
• https://www.instagram.com/mightypaddle
• https://twitter.com/MightyPaddle
• https://www.pinterest.com/mightypaddle
• https://www.tiktok.com/@mightypaddle

Contact Information:
Jon Webb
Owner
[email protected]
8013419322


Original Source: Jaamb Enterprise Designs the Latest in Electric Powered Paddleboarding With MightyPaddle Product Line